Nadine Benjamin, Soprano interview with Jason Cooper advanced Sales Training Coach 

A row of palm trees against a blue sky
Nadine Benjamin is an International artist working as a Professional Opera Singer www.nadinebenjamin.com and is a recent ENO Harewood Artist. She is also a Certified NLP Mind Coach (IAMC), a Certified High Performance Coach for personal and professional development and is known for her Creative Spiritual Thought Leadership. She is the Founder of the mentor and opera company - Everybody Can! www.everybodycan.com

"Jason Cooper is an Advanced Mind, Business & Sales Coach and uses tools and techniques of NLP, Neuroscience, Psychology and other tools and processes to help people and teams achieve sales success. He has over 20 years of sales and marketing experience - from large multinationals to small, aggressive, online tech startups. Jason specializes in business sales skills development within the IT, Retail, Finance, Export and Manufacturing industries.
Jason has achieved consistent success resulting in marked increases in productivity levels in sales targets, enhanced communication skill sets, advanced staff motivation, performance and presentation skills. Jason delivers exceptional sales growth through unique programs based on Neuroscience using NeuroSelling and other sales disciples for sales teams and sales Coaching for managers and coaches. This is based on how the brain works and the impact on a person’s neurology to help them improve and understand clients in a more effective way. Having learnt from many different styles of sales, personal development, neuroscience and positive psychology, SPIN and dales carnage - Jason uses a different style to teach his audience to help them engage with their clients in a more productive engaging way that will help them to effectively sell more. 
Jason regularly trains and coaches many Dublin and UK based businesses including Chill Insurance, EI Travel, IBM, Executive Institute and 3 Mobile"

High Performance Blog

By Jason Cooper May 15, 2026
Jason Cooper ran his first 100K ultra-marathon. Here's what pushing past physical limits revealed about resilience, grit, and high performance in business
Why podcasting matters for leadership influence and purpose in Ireland
By Jason Cooper July 9, 2025
After 5 years and a Top 100 Leadership Podcast ranking, Jason Cooper shares why purposeful conversations are your most powerful branding tool in 2025
Daily sales leadership journal used by sales leaders in Dublin
By Jason Cooper May 26, 2025
Journaling isn't just for self-help — it's a proven tool for sales leaders. Jason Cooper explains how daily reflection drives focus, clarity & performance.
A poster that says what the brain tells us
By Jason Cooper May 19, 2025
Sales scripts can make you sound robotic and kill genuine connection. Jason Cooper explains why scripts fail and what to do instead to close more deals
The top 1% don’t pursue success sporadically; they cultivate it systematically—daily, weekly.
By Jason Cooper April 3, 2025
The top 1% don’t chase success in bursts. They build it in layers—daily, weekly, monthly—through small, repeatable actions that align with their values and goals. They stay committed when it’s hard. They don’t wait to feel ready. They act anyway.
It’s all about people skills. Everything we do in sales, regardless of the methodology we use
By Jason Cooper March 13, 2025
We talk about the use of humor to humanize the whole selling process. We talk about building trust and resilience. We talk about a little bit of neuroscience as it pertains to buyers and sellers. Jason does a little bit of research and work in that category. Those following us closely know I guested on Jason's podcast, The Global Sales Leader Podcast, which was super fun. We’re looking forward to continuing the conversation on the show.
The Structure of the Brain and Communication in Sales: Creating Meaning in Sales Conversations
By Jason Cooper March 12, 2025
Every individual processes information differently based on their past experiences, personal biases, and cognitive associations. This means how we frame our message significantly impacts how it is received.​
Phrases to Avoid in Sales Conversations
By Jason Cooper January 28, 2025
These are essential elements of modern sales success, and they often begin with self-awareness and deliberate communication.
Purpose shapes goals and aligns success with a clear sense of direction. Jason Cooper Training
By Jason Cooper January 8, 2025
Connecting your passion to your purpose, and there are many things you can do to follow a process. Psychology believes a strong purpose is crucial for personal fulfilment and professional success. It is the foundation for intrinsic motivation, resilience, and performance, whether in sales
By Jason Cooper November 11, 2024
Maximizing the ROI of Sales Training: A Guide for Sales Trainers and Consultants