Nadine Benjamin, Soprano interview with Jason Cooper advanced Sales Training Coach

Nadine Benjamin is an International artist working as a Professional Opera Singer www.nadinebenjamin.com and is a recent ENO Harewood Artist. She is also a Certified NLP Mind Coach (IAMC), a Certified High Performance Coach for personal and professional development and is known for her Creative Spiritual Thought Leadership. She is the Founder of the mentor and opera company - Everybody Can! www.everybodycan.com
"Jason Cooper is an Advanced Mind, Business & Sales Coach and uses tools and techniques of NLP, Neuroscience, Psychology and other tools and processes to help people and teams achieve sales success. He has over 20 years of sales and marketing experience - from large multinationals to small, aggressive, online tech startups. Jason specializes in business sales skills development within the IT, Retail, Finance, Export and Manufacturing industries.
Jason has achieved consistent success resulting in marked increases in productivity levels in sales targets, enhanced communication skill sets, advanced staff motivation, performance and presentation skills. Jason delivers exceptional sales growth through unique programs based on Neuroscience using NeuroSelling and other sales disciples for sales teams and sales Coaching for managers and coaches. This is based on how the brain works and the impact on a person’s neurology to help them improve and understand clients in a more effective way. Having learnt from many different styles of sales, personal development, neuroscience and positive psychology, SPIN and dales carnage - Jason uses a different style to teach his audience to help them engage with their clients in a more productive engaging way that will help them to effectively sell more.
Jason regularly trains and coaches many Dublin and UK based businesses including Chill Insurance, EI Travel, IBM, Executive Institute and 3 Mobile"
High Performance Blog

Five years ago, I hit ‘record’ for the very first time on The Global Sales Leader Podcast. I didn’t have a perfectly soundproof studio, a production team, or even a long-term plan—just a fire in my belly and a deep desire to have conversations that mattered. Now, entering the fifth year of hosting conversations with extraordinary business leaders, I’ve become even more selective—every episode must echo my core belief: dialogue, when done right, is a catalyst for change. Today, it’s a great honour and a pleasure to share that The Global Sales Leader Podcast has been listed in the Top 100 Best Business Leadership Podcasts on MillionPodcasts.com. That recognition isn’t just about me—it’s about the power of purposeful conversations, the loyal listeners who lean in, and the incredible guests who share not just knowledge, but wisdom. THREE KEY INSIGHTS People Buy Energy, Not Just Expertise In every conversation, I’ve learned that what resonates most isn’t jargon or perfectly structured advice—it’s human energy. That passion, vulnerability, and truth that comes through when a guest shares their “why” is what sticks. People buy people. Not titles. Relationship Capital is the New ROI From Philip Squire to Tom Ziglar, my guests often echo this: long-term trust outperforms short-term gains. Whether you're selling software or pitching a keynote, it's your ability to build relational equity—emotionally and intellectually—that defines your success trajectory. Podcasting Isn’t a Side Hustle—It’s a Relationship Accelerator Your voice in someone’s ears is intimacy at scale. Being part of someone’s commute, workout, or late-night work sprint is a privilege—and a responsibility. It’s how we build brand trust in a noisy world. ONE ACTIONABLE TIP Want to elevate your brand and build authentic authority? Don’t just get on podcasts—build relationships with hosts, producers, and booking agents. Start with the Top 100 Business Leadership Podcasts on MillionPodcasts.com. Reach out respectfully. Offer a perspective that serves their audience, not just your own agenda. Remember: Outreach that connects always outperforms outreach that pitches. SIGN-OFF As always, thank you for listening, sharing, and evolving with me. Whether you’re in sales, leadership, or just passionate about personal growth, I’m here to help you show up as your best self—strategically and sincerely. 🎧 Listen to the latest episodes: YouTube: https://lnkd.in/eeUh8JNb iTunes: https://bit.ly/4dSE5p3 Let’s keep building purpose-driven conversations that lead to performance-driven results. — Jason #LeadershipPodcast #SalesLeadership #HighPerformanceMindset #PurposeDrivenConversations #GlobalSalesLeader

We talk about the use of humor to humanize the whole selling process. We talk about building trust and resilience. We talk about a little bit of neuroscience as it pertains to buyers and sellers. Jason does a little bit of research and work in that category. Those following us closely know I guested on Jason's podcast, The Global Sales Leader Podcast, which was super fun. We’re looking forward to continuing the conversation on the show.