Transform Your Sales Relationships. Grow Your Business. Lead With Confidence
Jason Cooper is one of Ireland’s most trusted sales coaches, trainers, and leadership consultants — with over 25 years of experience helping sales professionals, teams, and organisations achieve lasting, measurable results.
Voted Most Outstanding Sales Coach & Trainer four years running by Corporate Vision (2021, 2022, 2023, 2024), and recognised as a Top 10 Sales Thinker and Top 100 Leadership Voice by Thinkers360, Jason has delivered sales training, coaching, and keynote speaking for some of the world’s most respected organisations — including Google, IBM, KPMG, Deloitte, and the Irish Cancer Society.
Based in Dublin and working globally, Jason’s approach is grounded in one belief: sales success is built on relationships, not pressure. His practical, psychology-led programmes help individuals and teams sell with confidence, communicate with impact, and create genuine value for their clients.
Whether you’re looking for one-to-one sales coaching, team training workshops, or a high-energy keynote speaker, you’re in the right place.
Helping You Create Value, Build Trust, and Drive Real Results
Success in sales isn’t about you — it’s about your customer. It’s about understanding their needs, solving their challenges, and showing them exactly what’s in it for them.
Jason works with sales professionals, managers, and leadership teams across Ireland, the UK, and EMEA to shift mindsets, strengthen skills, and build the kind of confidence that drives consistent performance.
His mission is simple: better thinking leads to better conversations, and better conversations lead to better results
Get a taste of some great sales tips Download now
The purpose of sales training is not to teach your customers how to buy your product, but to explain why they should purchase it. It is common for people who work in sales to focus more on the product or service they are selling than on the person they are speaking with. Develop an understanding of your customer's needs and create solutions to meet those needs by increasing your focus on the customer
Developing sales and leadership skills for both you and your sales team as a whole, as well as addressing all general development needs.
To succeed at selling, you need a resilient sales team and motivated leaders
Let me help you achieve this.
It is in my my nature to challenge myself when I am faced with a difficult situation. My goal is to challenge myself in every way possible. The sense of accomplishment I feel when I succeed pushes me to do it again and again. Motivation increases for me. A similar scenario occurs when you are not interested in calling new customers. If you succeed and make a sale, you will feel accomplished and your motivation will return.
I'm here to help you drive sales results by starting a conversation today
EXTREME IRELAND
Sales Coaching
SALES. TRAINING. COACH.
Your customers come first
My mission is to deliver an exceptional experience and make sure that your involvement is pleasurable, focused and dynamic.
I can help you increase the rate at which sales are made, increase the value of the sales you drive, nail down a systematic sales approach, and use relationship-building techniques to create quality leads among your prospects.
SALES COACHING
BUSINESS COACHING
SALES TRAINING
WHAT OUR CLIENTS THINK
The EI Travel Group has worked with Jason on a number of projects over the last couple of years on an ongoing basis. We are very happy with the support and training he has provided across our different companies. He has a progressive and interactive approach which our staff find novel and makes them think a different way than the traditional sales. It has definitely given more energy and focus to our sales staff. We look forward to working with Jason on an ongoing basis over the next few years!
Jason recently delivered his 'Science of Selling' workshop to us here at IBM Digital Sales European HQ. The session received strong uptake in IBM. The feedback from the audience was that the talk was informative, engaging and thought-provoking. What more could you ask for? I would recommend Jason to any company looking for as a strong business and sales trainer with an open communication style who uses the latest thinking in learning methodology.
Jason is a people-first sales and coaching expert, and an incredibly engaging facilitator. I had the good fortune of bringing Jason onto my team to support a program that’s responsible for upskilling Google’s new-to-role sales managers. Jason made huge impact in a short amount of time, and while delivering a training program at scale, still managed to foster deep and individual connections with participants — going above and beyond to coach them 1:1 on specific topics related to the course. I couldn’t recommend Jason more highly!
CLIENTS
