About Jason Cooper — Sales Coach, Trainer & Leadership Expert
Jason Cooper is one of Ireland’s most experienced and highly recognised sales coaches, trainers, and leadership consultants. Based in Dublin, he works with sales professionals, teams, and organisations across Ireland, the UK, and internationally — helping them build the confidence, skills, and mindset needed to perform at the highest level.
With over 25 years in sales, leadership, and entrepreneurship, Jason combines real-world insight with certified coaching expertise in every engagement.
He is a CPD-accredited trainer, a certified coach with expertise in consultative selling, behavioural change, and performance psychology, and a recognised thought leader — ranked in the Top 10 Sales Thinkers and Top 100 Leadership Voices globally by Thinkers360.
Jason has been voted Most Outstanding Sales Coach & Trainer by Corporate Vision for four consecutive years: 2021, 2022, 2023, and 2024.
Experience and credentials
Jason’s career spans frontline sales roles, senior leadership, and entrepreneurship — including co-founding two start-ups that attracted investment from the co-founders of Just Eat. He has been through Silicon Valley accelerator programmes and worked with organisations including Cisco, IBM, Bank of America, and Adobe.
He has delivered sales training, coaching, and keynote speaking for some of Ireland and Europe’s most respected organisations, including:
• Google (Global Onboarding and Sales Leadership programme)
• IBM (Science of Selling workshop, Digital Sales European HQ)
• KPMG
• Deloitte
• Dublin Business School
• HSE
• VHI
• Boyle Sports
• EI Travel Group
• Irish Cancer Society
• ISME
• Ulster University
Jason has been mentored by Owen Fitzpatrick, one of Europe’s leading authorities on leadership, storytelling, and influence, and Brian Colbert, regarded as one of Europe’s leading personal development consultants.
His approach
Most sales training adds information but produces minimal change in behaviour.
Jason’s approach is different. He focuses on behaviour before technique, confidence before scripts, and thinking before tactics. Every programme is built around the individual or team he is working with — not a one-size-fits-all framework.
He draws on sales psychology, neuroscience, behavioural coaching, and his own endurance-sport experience — including ultra-running — to help clients build the resilience, focus, and discipline that set consistent performers apart.
What clients say
“Jason is an extremely capable and skilled communicator with strong coaching skills. He is easy to work with, likeable and very focused and can help you get results.” — Owen Fitzpatrick, Psychologist, International Best-Selling Author and Global Trainer.
“Jason made a huge impact in a short amount of time, and while delivering a training programme at scale, still managed to foster deep and individual connections with participants.” — Elyse Guilfoyle, Head of Global Onboarding, Seller Success Team, Google.
The Global Sales Leader Podcast
Jason is the host of The Global Sales Leader Podcast — a weekly show featuring conversations with top sales leaders, coaches, and executives from around the world. The podcast explores the strategies, mindsets, and real-world lessons behind high-performance sales and leadership. Available on all major platforms and on YouTube at youtube.com/@jasoncooper1970.
Book a free consultation.
Jason offers a free 30-minute discovery call to explore how sales coaching, training, or keynote speaking can help you or your team achieve better results.
[Contact Jason] [Download Media Pack]
His approach
Most sales training adds information but produces minimal change in behaviour.
Jason’s approach is different. He focuses on behaviour before technique, confidence before scripts, and thinking before tactics. Every programme is built around the individual or team he is working with — not a one-size-fits-all framework.
He draws on sales psychology, neuroscience, behavioural coaching, and his own endurance-sport experience — including ultra-running — to help clients build the resilience, focus, and discipline that set consistent performers apart.
What clients say
“Jason is an extremely capable and skilled communicator with strong coaching skills. He is easy to work with, likeable and very focused and can help you get results.” — Owen Fitzpatrick, Psychologist, International Best-Selling Author and Global Trainer
“Jason made a huge impact in a short amount of time, and while delivering a training programme at scale, still managed to foster deep and individual connections with participants.” — Elyse Guilfoyle, Head of Global Onboarding, Seller Success Team, Google
The Global Sales Leader Podcast
Jason is the host of The Global Sales Leader Podcast — a weekly show featuring conversations with top sales leaders, coaches, and executives from around the world. The podcast explores the strategies, mindsets, and real-world lessons behind high-performance sales and leadership. Available on all major platforms and on YouTube at youtube.com/@jasoncooper1970.
Book a free consultation
Jason offers a free 30-minute discovery call to explore how sales coaching, training, or keynote speaking can help you or your team achieve better results.
[Contact Jason] [Download Media Pack]










