About Jason Cooper — Sales Coach, Trainer & Leadership Expert

About me jason cooper will help you achieve amazing results

Jason Cooper is one of Ireland’s most experienced and highly recognised sales coaches, trainers, and leadership consultants. Based in Dublin, he works with sales professionals, teams, and organisations across Ireland, the UK, and internationally — helping them build the confidence, skills, and mindset needed to perform at the highest level.

With over 25 years in sales, leadership, and entrepreneurship, Jason combines real-world insight with certified coaching expertise in every engagement.

He is a CPD-accredited trainer, a certified coach with expertise in consultative selling, behavioural change, and performance psychology, and a recognised thought leader — ranked in the Top 10 Sales Thinkers and Top 100 Leadership Voices globally by Thinkers360.

Jason has been voted Most Outstanding Sales Coach & Trainer by Corporate Vision for four consecutive years: 2021, 2022, 2023, and 2024.

Experience and credentials

Jason’s career spans frontline sales roles, senior leadership, and entrepreneurship — including co-founding two start-ups that attracted investment from the co-founders of Just Eat. He has been through Silicon Valley accelerator programmes and worked with organisations including Cisco, IBM, Bank of America, and Adobe.

He has delivered sales training, coaching, and keynote speaking for some of Ireland and Europe’s most respected organisations, including:

            Google (Global Onboarding and Sales Leadership programme)

            IBM (Science of Selling workshop, Digital Sales European HQ)

            KPMG

            Deloitte

            Dublin Business School

            HSE

            VHI

            Boyle Sports

            EI Travel Group

            Irish Cancer Society

            ISME

            Ulster University

Jason has been mentored by Owen Fitzpatrick, one of Europe’s leading authorities on leadership, storytelling, and influence, and Brian Colbert, regarded as one of Europe’s leading personal development consultants.

His approach

Most sales training adds information but produces minimal change in behaviour.

Jason’s approach is different. He focuses on behaviour before technique, confidence before scripts, and thinking before tactics. Every programme is built around the individual or team he is working with — not a one-size-fits-all framework.

He draws on sales psychology, neuroscience, behavioural coaching, and his own endurance-sport experience — including ultra-running — to help clients build the resilience, focus, and discipline that set consistent performers apart.

What clients say

“Jason is an extremely capable and skilled communicator with strong coaching skills. He is easy to work with, likeable and very focused and can help you get results.” — Owen Fitzpatrick, Psychologist, International Best-Selling Author and Global Trainer.

“Jason made a huge impact in a short amount of time, and while delivering a training programme at scale, still managed to foster deep and individual connections with participants.” — Elyse Guilfoyle, Head of Global Onboarding, Seller Success Team, Google.

The Global Sales Leader Podcast

Jason is the host of The Global Sales Leader Podcast — a weekly show featuring conversations with top sales leaders, coaches, and executives from around the world. The podcast explores the strategies, mindsets, and real-world lessons behind high-performance sales and leadership. Available on all major platforms and on YouTube at youtube.com/@jasoncooper1970.

Book a free consultation.

Jason offers a free 30-minute discovery call to explore how sales coaching, training, or keynote speaking can help you or your team achieve better results.

[Contact Jason] [Download Media Pack]

His approach

Most sales training adds information but produces minimal change in behaviour.

Jason’s approach is different. He focuses on behaviour before technique, confidence before scripts, and thinking before tactics. Every programme is built around the individual or team he is working with — not a one-size-fits-all framework.

He draws on sales psychology, neuroscience, behavioural coaching, and his own endurance-sport experience — including ultra-running — to help clients build the resilience, focus, and discipline that set consistent performers apart.

What clients say

“Jason is an extremely capable and skilled communicator with strong coaching skills. He is easy to work with, likeable and very focused and can help you get results.” — Owen Fitzpatrick, Psychologist, International Best-Selling Author and Global Trainer

“Jason made a huge impact in a short amount of time, and while delivering a training programme at scale, still managed to foster deep and individual connections with participants.” — Elyse Guilfoyle, Head of Global Onboarding, Seller Success Team, Google

The Global Sales Leader Podcast

Jason is the host of The Global Sales Leader Podcast — a weekly show featuring conversations with top sales leaders, coaches, and executives from around the world. The podcast explores the strategies, mindsets, and real-world lessons behind high-performance sales and leadership. Available on all major platforms and on YouTube at youtube.com/@jasoncooper1970.

Book a free consultation

Jason offers a free 30-minute discovery call to explore how sales coaching, training, or keynote speaking can help you or your team achieve better results.

[Contact Jason] [Download Media Pack]


High Performance coaching and training best your sales results

These are my most frequently asked questions 

  • Why should I engage Jason?

     I have been there through successful and challenging times and driven through with more in-depth knowledge and a strong awareness of resilience, purpose, positive focus and high-performance mindset capabilities. I now pass on these capabilities to others. I help unlock challenges, build guide, sustain sustainable growth through experience mindsets and awareness of potential and resilience within. 

      

    I help you avoid roadblocks, pitfalls and mistakes to unlock your potential and create transformational change so you can optimise your growth journey, whether Business (transactional, strategic, sales, Soft skills, presenting your best self-operational excellence - program, change management and process improvement), Leadership (coaching, mentoring), Brand (strategy and valuation) or Personal effectiveness (mindset, mindfulness, well-being, goal-setting, life skills and resilience).



    Owen Fitzpatrick – Psychologist  - International best-selling Author,  Global trainer, Leadership development 


    " Jason is an extremely capable and skilled communicator with strong coaching skills. He is easy to work with, likeable and very focused and can help you get results!"


  • What happens during our first free consultation/call?

     The first call lasts for up to an hour and allows us to get to know each other. It will enable us to explain our capabilities and processes and how we can help you achieve the required changes in life or business. Pricing is usually discussed and agreed at, or after, this first free consultation/call. There is no commitment on your part at this point. As a potential client, you have nothing to lose by committing to the first call but much to gain, even if you never return after the first hour.


    CONTACT 

    For an initial free face to face or Zoom 30 Min consultation


  • Do you work with organisations as well as individuals?

    Yes, I am an in-demand business, leadership, sales, high-performance brand & mindset growth strategist as a certified leadership coach, consultant, trainer, lecturer (negotiation, trust and relationship, deal-making, soft skills), mentor, speaker and podcast host.


    I’ve over 25 years of sales and marketing experience working in Ireland, UK and across Europe/US within the corporate space and high-tech start-ups. There is nothing like working in all departments within an organisation; you get a rounded experience of how each area works together. 

     

     As a certified coach, I work with senior executives, start-ups and leadership teams to ensure significant improvement in results. I have coached and mentored board members, and train sales/customer services teams to build better long-term relationships to affect the bottom financial line. 

     

    For organisations, I am known for my ability to drive growth in an effective and efficient business-orientated way. I have detailed knowledge and am acclaimed for my understanding of strategy and strategic planning, business process improvement, change management, brand management, negotiation, sales & marketing, business and organisational development. For individuals, I am renowned, including through my work at mindset focus, business storytelling, pitching, coaching, particularly mindset, mindfulness, well-being, goal setting, life skills and resilience.


    “Jason is a loyal, positive, determined upbeat Coach whose sole focus is on the success of those he works with.” 


    Brian Colbert 

    Regarded as one of the leading consultants in the area of Personal Growth in Europe today.


  • How does Jason differ from other Trainers, coaches, mentors, consultants or advisors?

     Unlike many coaches, mentors, consultants and advisors, I have been there through successful and tough personal times I’m an avid learner through books, seminars, online learning, networking I strive to improve myself by the knowledge which impacts others.

     I’ve co-founded two startups and got an investment of over one million euro from the co-founders of Just Eat.  In other startups Ive have been through many accelerators startup programs which sent me to Silicon Valley to pitch to VCs and collaborate with high tech companies like Cisco, IBM, Bank of America, Adobe and many more. 


    I like to set personal and professional goals in work and other activities like trail running, cycling and triathlons. Always gives me a sense of achievement. Which and a sharper focus and drive to help others achieve their goals I have gone through with more in-depth knowledge and a strong awareness of resilience, purpose and high-performance mindset capabilities. I now pass on these capabilities to others. I help unlock, build, sustain sustainable growth mindsets and awareness of potential and resilience within. 

     

    I have been fortunate enough to have been mentored by Owen Fitzpatrick, Leadership Development, Storytelling and Influence. Train and coach executives to become better at impacting other.


    Do you want to be coached by someone who has never taken a business risk, who has never pushed themselves, or who has never experienced self-made success?

      

    “You bring the best and brightest to the forefront to share, learn and empower everyone. Kudos!” Ed Soo Hoo Innovation Transformation Consultant San Francisco - previous mentor 



  • How does Jason live his life?

    He works hard at being his best self by training hard physically, meditating regularly, curious about life/people/business and a hunger to learn:-


    • Jason has co-founded two start-ups, been involved with a multitude of start-ups and worked internationally. 


    • Jason has been mentored by Owen Fitzpatrick on his changing mind program and various others to self-improve on all levels. 


    • Jason regulates his sleep, maintains a healthy exercise and diet regime, and practices an attitude of honesty and gratitude.


    • Jason plans each day to apportion his time between a) his work as a coach & mentor, consultant and advisor, trainer and facilitator, speaker and media host b) mind-based activities including wide reading and writing (Jason writes, articles, courses, blogs and social media), c) his activities as a business investor, landlord and entrepreneur, and d) his time as a husband and father to a son and daughter.


    • Instead of theorising and talking about business, leadership, sales, soft skills, personal and brand growth, Jason lives and breathes each of these daily.


    “Jason is an international expert in soft skills. He knows the art of making negotiations a win-win outcome. He is a multi-faceted personality with interests in areas include Deal making, Confidence, Strategy, Cultures, Collaboration, and Innovation.

Terms of Business

OUR TEAM

Every member of our board of directors is a thought-leader who has made significant contributions to our society. 
Each one brings a unique set of skills and expertise to our organisation. 

Jason
Cooper

Live life find your passion this is something I now do is give my clients maxim focus so that they can feel they have learnt. 
The Sales Relationship Coach 

Tim
Seager

Experienced consultant with a demonstrated history of working with companies in the IT, FMCG, gaming, hospitality and media industries. Skilled in digital strategy, marketing, business consulting, innovation and business development.

Stephen
Comny

Senior editor, storyteller, communications specialist and UX writer with extensive experience in media and digital communications.

A leader in creative storytelling, video, social media, UX, design, AI and emerging technologies