ABOUT
Experience That Translates to Results
My background spans frontline sales, senior leadership, and entrepreneurship. Alongside that experience, I’m a certified sales trainer and coach with a firm grounding in consultative selling, sales leadership, behavioural change, and performance psychology.
I work with:
- Sales teams
- Sales managers and leaders
- Business owners and founders
What clients value most is not theory — it’s practical insight grounded in real-world experience.
What Drives My Work
I came to ultra-running later in life — not chasing medals, but focus and discipline.
Endurance sport strips performance back to fundamentals: decision-making under pressure, energy management, and self-belief when things get uncomfortable. Those same dynamics show up every day in sales and leadership.
That mindset runs through my work.
Progress comes from preparation, reflection, and consistency — not bravado.
My Approach to Sales Training & Coaching
Most sales training adds information.
Minimal changes to behaviour.
My approach focuses on:
- Behaviour before technique
- Confidence before scripts
- Thinking before tactics
I help sales professionals:
- Improve sales conversations
- Handle objections with composure
- Build trust without forcing outcomes
- Communicate with clarity and authority
The goal isn’t pressure.
It’s confidence built through preparation.
What I Believe About Sales & Leadership
- Sales is a human skill, not just a process
- Confidence is trainable — and critical
- Soft selling skills create stronger outcomes
- Leadership shows up most clearly under pressure
People don’t buy products or services — they buy confidence in a decision.
Who I Work With
I work with organisations that want:
- Consistent sales performance
- Stronger leadership conversations
- Practical sales training that sticks
Whether through sales training workshops, sales coaching, or leadership development, the aim is the same:
Better thinking. Better conversations. Better results.
A Final Word
Sales and leadership are crafts.
They improve through clarity, practice, and honest feedback — not hype.
If you’re looking for practical sales training or coaching in Dublin or across Ireland, and you value confidence, composure, and consistency over noise, we’ll work well together.









