About Jason Cooper — Sales Coach, Trainer & Leadership Expert

About me jason cooper will help you achieve amazing results
High Performance coaching and training best your sales results

Jason Cooper is a Dublin-based sales leadership coach, trainer and keynote speaker. He helps sales managers become coaches and sales teams win through relationships, not pressure. Over 25 years he has worked with organisations including Google, IBM, KPMG and Deloitte, and he is ranked by Thinkers360 as a Top 25 Thought Leader in Sales and a Top 25 Thought Leader in Customer Experience.


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  • Based in: Stepaside, Dublin, Ireland. Works across Ireland, the UK and EMEA, in person and online
  • Specialises in: sales leadership, sales coaching, consultative selling, brain-based communication, high-performance mindset
  • Clients include: Google, IBM, KPMG, Deloitte, HSE, VHI, Dublin Business School, the Irish Cancer Society, ISME and EI Travel Group
  • Recognition: Thinkers360 Top 25 Thought Leader in Sales; Thinkers360 Top 25 Thought Leader in Customer Experience
  • Credentials: CPD-accredited trainer; certified coach in consultative selling, behavioural change and performance psychology
  • Podcasts: host of The Global Sales Leader and Mindful Leadership


My story

I’ve spent more than 25 years in business: in frontline sales, in senior roles, and as an entrepreneur. I co-founded two start-ups that attracted investment from the co-founders of Just Eat. I pitched to investors in Silicon Valley through accelerator programmes, and I worked alongside teams at Cisco, IBM, Bank of America and Adobe.


Along the way I noticed the same pattern again and again. Most sales training adds information but changes very little behaviour. People leave a workshop inspired, then go back to the same habits by Monday. So I built my work around the part that actually changes results: how people think, how they hold conversations, and how leaders coach.

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How I work

Five principles guide every programme and coaching session:

  1. Human-first, not method-first. Sales methodologies matter, but people buy from people. Relationships come before process.
  2. Return on Relationship. The quality of your client relationships is a leading indicator of revenue, so I help leaders measure and grow it.
  3. Coaching culture is a system. One good manager isn’t enough. I help organisations build coaching into one-to-ones, pipeline reviews and deal conversations.
  4. Diagnose before you prescribe. Every engagement starts by understanding your team, your clients and what is really getting in the way.
  5. Mindset before toolset. Skills stick only when beliefs and confidence change too.

My sessions draw on sales psychology, neuroscience and behavioural coaching, using proven models such as GROW and the Thomas-Kilmann conflict styles. They’re practical and interactive: role plays, real-deal practice and group exercises, not lectures.

Who I work with

  • Sales leaders and managers who want to coach their teams, not just manage the numbers → Leadership Workshops
  • Sales teams who want to sell with more confidence and less pressure → Sales Training
  • Individual sellers and managers who want one-to-one support → Sales Coaching
  • Founders and executives who need a thinking partner → High Performance Coaching
  • Event organisers looking for a keynote on sales, leadership or high performance → Speaking

Beyond work

I’m an ultra-runner. In 2026 I completed my first 100K race. Endurance sport has taught me more about resilience, focus and performance under pressure than any book, and I bring those lessons into my coaching. Read what 100K taught me about business grit.

What people say

“Jason made a huge impact in a short amount of time, and while delivering a training programme at scale, still managed to foster deep and individual connections with participants.”
— Elyse Guilfoyle, Head of Global Onboarding, Seller Success Team, Google
“Jason is an extremely capable and skilled communicator with strong coaching skills. He is easy to work with, likeable and very focused and can help you get results.”
— Owen Fitzpatrick, Psychologist, International Best-Selling Author and Global Trainer

Frequently asked questions

Who is Jason Cooper?
Jason Cooper is a Dublin-based sales leadership coach, trainer and keynote speaker, known as The Sales Relationship Coach. He works with sales leaders and teams across Ireland, the UK, EMEA and the US.

What makes Jason different from other sales trainers?
He focuses on changing behaviour, not just adding information. His programmes combine 25+ years of real sales and business experience with sales psychology and coaching, and every one is tailored to the client’s team and sales process.

Does Jason work with organisations as well as individuals?
Yes. He runs workshops and programmes for sales teams and leadership groups, and one-to-one coaching for sales professionals, managers, founders and executives.

What happens on the free call?
It’s a 30-minute conversation about your goals, your team and what’s getting in the way. There’s no obligation. If there’s a fit, Jason follows up with a tailored proposal.

Where does Jason work?
He’s based in Dublin and works in person across Ireland and the UK, and online anywhere.

Ready to talk?

Book a free 30-minute call to talk about your team, your goals and where you want to be in 12 months.

[Book your free call]

These are my most frequently asked questions 

  • Why should I engage Jason?

     I have been there through successful and challenging times and driven through with more in-depth knowledge and a strong awareness of resilience, purpose, positive focus and high-performance mindset capabilities. I now pass on these capabilities to others. I help unlock challenges, build guide, sustain sustainable growth through experience mindsets and awareness of potential and resilience within. 

      

    I help you avoid roadblocks, pitfalls and mistakes to unlock your potential and create transformational change so you can optimise your growth journey, whether Business (transactional, strategic, sales, Soft skills, presenting your best self-operational excellence - program, change management and process improvement), Leadership (coaching, mentoring), Brand (strategy and valuation) or Personal effectiveness (mindset, mindfulness, well-being, goal-setting, life skills and resilience).



    Owen Fitzpatrick – Psychologist  - International best-selling Author,  Global trainer, Leadership development 


    " Jason is an extremely capable and skilled communicator with strong coaching skills. He is easy to work with, likeable and very focused and can help you get results!"


  • What happens during our first free consultation/call?

     The first call lasts for up to an hour and allows us to get to know each other. It will enable us to explain our capabilities and processes and how we can help you achieve the required changes in life or business. Pricing is usually discussed and agreed at, or after, this first free consultation/call. There is no commitment on your part at this point. As a potential client, you have nothing to lose by committing to the first call but much to gain, even if you never return after the first hour.


    CONTACT 

    For an initial free face to face or Zoom 30 Min consultation


  • Do you work with organisations as well as individuals?

    Yes, I am an in-demand business, leadership, sales, high-performance brand & mindset growth strategist as a certified leadership coach, consultant, trainer, lecturer (negotiation, trust and relationship, deal-making, soft skills), mentor, speaker and podcast host.


    I’ve over 25 years of sales and marketing experience working in Ireland, UK and across Europe/US within the corporate space and high-tech start-ups. There is nothing like working in all departments within an organisation; you get a rounded experience of how each area works together. 

     

     As a certified coach, I work with senior executives, start-ups and leadership teams to ensure significant improvement in results. I have coached and mentored board members, and train sales/customer services teams to build better long-term relationships to affect the bottom financial line. 

     

    For organisations, I am known for my ability to drive growth in an effective and efficient business-orientated way. I have detailed knowledge and am acclaimed for my understanding of strategy and strategic planning, business process improvement, change management, brand management, negotiation, sales & marketing, business and organisational development. For individuals, I am renowned, including through my work at mindset focus, business storytelling, pitching, coaching, particularly mindset, mindfulness, well-being, goal setting, life skills and resilience.


    “Jason is a loyal, positive, determined upbeat Coach whose sole focus is on the success of those he works with.” 


    Brian Colbert 

    Regarded as one of the leading consultants in the area of Personal Growth in Europe today.


  • How does Jason differ from other Trainers, coaches, mentors, consultants or advisors?

     Unlike many coaches, mentors, consultants and advisors, I have been there through successful and tough personal times I’m an avid learner through books, seminars, online learning, networking I strive to improve myself by the knowledge which impacts others.

     I’ve co-founded two startups and got an investment of over one million euro from the co-founders of Just Eat.  In other startups Ive have been through many accelerators startup programs which sent me to Silicon Valley to pitch to VCs and collaborate with high tech companies like Cisco, IBM, Bank of America, Adobe and many more. 


    I like to set personal and professional goals in work and other activities like trail running, cycling and triathlons. Always gives me a sense of achievement. Which and a sharper focus and drive to help others achieve their goals I have gone through with more in-depth knowledge and a strong awareness of resilience, purpose and high-performance mindset capabilities. I now pass on these capabilities to others. I help unlock, build, sustain sustainable growth mindsets and awareness of potential and resilience within. 

     

    I have been fortunate enough to have been mentored by Owen Fitzpatrick, Leadership Development, Storytelling and Influence. Train and coach executives to become better at impacting other.


    Do you want to be coached by someone who has never taken a business risk, who has never pushed themselves, or who has never experienced self-made success?

      

    “You bring the best and brightest to the forefront to share, learn and empower everyone. Kudos!” Ed Soo Hoo Innovation Transformation Consultant San Francisco - previous mentor 



  • How does Jason live his life?

    He works hard at being his best self by training hard physically, meditating regularly, curious about life/people/business and a hunger to learn:-


    • Jason has co-founded two start-ups, been involved with a multitude of start-ups and worked internationally. 


    • Jason has been mentored by Owen Fitzpatrick on his changing mind program and various others to self-improve on all levels. 


    • Jason regulates his sleep, maintains a healthy exercise and diet regime, and practices an attitude of honesty and gratitude.


    • Jason plans each day to apportion his time between a) his work as a coach & mentor, consultant and advisor, trainer and facilitator, speaker and media host b) mind-based activities including wide reading and writing (Jason writes, articles, courses, blogs and social media), c) his activities as a business investor, landlord and entrepreneur, and d) his time as a husband and father to a son and daughter.


    • Instead of theorising and talking about business, leadership, sales, soft skills, personal and brand growth, Jason lives and breathes each of these daily.


    “Jason is an international expert in soft skills. He knows the art of making negotiations a win-win outcome. He is a multi-faceted personality with interests in areas include Deal making, Confidence, Strategy, Cultures, Collaboration, and Innovation.

Terms of Business

OUR TEAM

Every member of our board of directors is a thought-leader who has made significant contributions to our society. 
Each one brings a unique set of skills and expertise to our organisation. 

Jason
Cooper

Live life find your passion this is something I now do is give my clients maxim focus so that they can feel they have learnt. 
The Sales Relationship Coach 

Tim
Seager

Experienced consultant with a demonstrated history of working with companies in the IT, FMCG, gaming, hospitality and media industries. Skilled in digital strategy, marketing, business consulting, innovation and business development.

Stephen
Comny

Senior editor, storyteller, communications specialist and UX writer with extensive experience in media and digital communications.

A leader in creative storytelling, video, social media, UX, design, AI and emerging technologies