ABOUT

About me jason cooper will help you achieve amazing results
Experience That Translates to Results

My background spans frontline sales, senior leadership, and entrepreneurship. Alongside that experience, I’m a certified sales trainer and coach with a firm grounding in consultative selling, sales leadership, behavioural change, and performance psychology.

I work with:

  • Sales teams
  • Sales managers and leaders
  • Business owners and founders

What clients value most is not theory — it’s practical insight grounded in real-world experience.


What Drives My Work

I came to ultra-running later in life — not chasing medals, but focus and discipline.

Endurance sport strips performance back to fundamentals: decision-making under pressure, energy management, and self-belief when things get uncomfortable. Those same dynamics show up every day in sales and leadership.

That mindset runs through my work.
Progress comes from preparation, reflection, and consistency — not bravado.


My Approach to Sales Training & Coaching

Most sales training adds information.
Minimal changes to behaviour.


My approach focuses on:

  • Behaviour before technique
  • Confidence before scripts
  • Thinking before tactics

I help sales professionals:

  • Improve sales conversations
  • Handle objections with composure
  • Build trust without forcing outcomes
  • Communicate with clarity and authority

The goal isn’t pressure.
It’s confidence built through preparation.

What I Believe About Sales & Leadership
  • Sales is a human skill, not just a process
  • Confidence is trainable — and critical
  • Soft selling skills create stronger outcomes
  • Leadership shows up most clearly under pressure

People don’t buy products or services — they buy confidence in a decision.

Who I Work With

I work with organisations that want:

  • Consistent sales performance
  • Stronger leadership conversations
  • Practical sales training that sticks

Whether through sales training workshops, sales coaching, or leadership development, the aim is the same:

Better thinking. Better conversations. Better results.

A Final Word

Sales and leadership are crafts.

They improve through clarity, practice, and honest feedback — not hype.

If you’re looking for practical sales training or coaching in Dublin or across Ireland, and you value confidence, composure, and consistency over noise, we’ll work well together.


High Performance coaching and training best your sales results

These are my most frequently asked questions 

  • Why should I engage Jason?

     I have been there through successful and challenging times and driven through with more in-depth knowledge and a strong awareness of resilience, purpose, positive focus and high-performance mindset capabilities. I now pass on these capabilities to others. I help unlock challenges, build guide, sustain sustainable growth through experience mindsets and awareness of potential and resilience within. 

      

    I help you avoid roadblocks, pitfalls and mistakes to unlock your potential and create transformational change so you can optimise your growth journey, whether Business (transactional, strategic, sales, Soft skills, presenting your best self-operational excellence - program, change management and process improvement), Leadership (coaching, mentoring), Brand (strategy and valuation) or Personal effectiveness (mindset, mindfulness, well-being, goal-setting, life skills and resilience).



    Owen Fitzpatrick – Psychologist  - International best-selling Author,  Global trainer, Leadership development 


    " Jason is an extremely capable and skilled communicator with strong coaching skills. He is easy to work with, likeable and very focused and can help you get results!"


  • What happens during our first free consultation/call?

     The first call lasts for up to an hour and allows us to get to know each other. It will enable us to explain our capabilities and processes and how we can help you achieve the required changes in life or business. Pricing is usually discussed and agreed at, or after, this first free consultation/call. There is no commitment on your part at this point. As a potential client, you have nothing to lose by committing to the first call but much to gain, even if you never return after the first hour.


    CONTACT 

    For an initial free face to face or Zoom 30 Min consultation


  • Do you work with organisations as well as individuals?

    Yes, I am an in-demand business, leadership, sales, high-performance brand & mindset growth strategist as a certified leadership coach, consultant, trainer, lecturer (negotiation, trust and relationship, deal-making, soft skills), mentor, speaker and podcast host.


    I’ve over 25 years of sales and marketing experience working in Ireland, UK and across Europe/US within the corporate space and high-tech start-ups. There is nothing like working in all departments within an organisation; you get a rounded experience of how each area works together. 

     

     As a certified coach, I work with senior executives, start-ups and leadership teams to ensure significant improvement in results. I have coached and mentored board members, and train sales/customer services teams to build better long-term relationships to affect the bottom financial line. 

     

    For organisations, I am known for my ability to drive growth in an effective and efficient business-orientated way. I have detailed knowledge and am acclaimed for my understanding of strategy and strategic planning, business process improvement, change management, brand management, negotiation, sales & marketing, business and organisational development. For individuals, I am renowned, including through my work at mindset focus, business storytelling, pitching, coaching, particularly mindset, mindfulness, well-being, goal setting, life skills and resilience.


    “Jason is a loyal, positive, determined upbeat Coach whose sole focus is on the success of those he works with.” 


    Brian Colbert 

    Regarded as one of the leading consultants in the area of Personal Growth in Europe today.


  • How does Jason differ from other Trainers, coaches, mentors, consultants or advisors?

     Unlike many coaches, mentors, consultants and advisors, I have been there through successful and tough personal times I’m an avid learner through books, seminars, online learning, networking I strive to improve myself by the knowledge which impacts others.

     I’ve co-founded two startups and got an investment of over one million euro from the co-founders of Just Eat.  In other startups Ive have been through many accelerators startup programs which sent me to Silicon Valley to pitch to VCs and collaborate with high tech companies like Cisco, IBM, Bank of America, Adobe and many more. 


    I like to set personal and professional goals in work and other activities like trail running, cycling and triathlons. Always gives me a sense of achievement. Which and a sharper focus and drive to help others achieve their goals I have gone through with more in-depth knowledge and a strong awareness of resilience, purpose and high-performance mindset capabilities. I now pass on these capabilities to others. I help unlock, build, sustain sustainable growth mindsets and awareness of potential and resilience within. 

     

    I have been fortunate enough to have been mentored by Owen Fitzpatrick, Leadership Development, Storytelling and Influence. Train and coach executives to become better at impacting other.


    Do you want to be coached by someone who has never taken a business risk, who has never pushed themselves, or who has never experienced self-made success?

      

    “You bring the best and brightest to the forefront to share, learn and empower everyone. Kudos!” Ed Soo Hoo Innovation Transformation Consultant San Francisco - previous mentor 



  • How does Jason live his life?

    He works hard at being his best self by training hard physically, meditating regularly, curious about life/people/business and a hunger to learn:-


    • Jason has co-founded two start-ups, been involved with a multitude of start-ups and worked internationally. 


    • Jason has been mentored by Owen Fitzpatrick on his changing mind program and various others to self-improve on all levels. 


    • Jason regulates his sleep, maintains a healthy exercise and diet regime, and practices an attitude of honesty and gratitude.


    • Jason plans each day to apportion his time between a) his work as a coach & mentor, consultant and advisor, trainer and facilitator, speaker and media host b) mind-based activities including wide reading and writing (Jason writes, articles, courses, blogs and social media), c) his activities as a business investor, landlord and entrepreneur, and d) his time as a husband and father to a son and daughter.


    • Instead of theorising and talking about business, leadership, sales, soft skills, personal and brand growth, Jason lives and breathes each of these daily.


    “Jason is an international expert in soft skills. He knows the art of making negotiations a win-win outcome. He is a multi-faceted personality with interests in areas include Deal making, Confidence, Strategy, Cultures, Collaboration, and Innovation.

Terms of Business

OUR TEAM

Every member of our board of directors is a thought-leader who has made significant contributions to our society. 
Each one brings a unique set of skills and expertise to our organisation. 

Jason
Cooper

Live life find your passion this is something I now do is give my clients maxim focus so that they can feel they have learnt. 
The Sales Relationship Coach 

Tim
Seager

Experienced consultant with a demonstrated history of working with companies in the IT, FMCG, gaming, hospitality and media industries. Skilled in digital strategy, marketing, business consulting, innovation and business development.

Stephen
Comny

Senior editor, storyteller, communications specialist and UX writer with extensive experience in media and digital communications.

A leader in creative storytelling, video, social media, UX, design, AI and emerging technologies