Sales Training Workshops — Practical, CPD-Accredited, Results-Driven
The best salespeople don’t sell — they solve. They ask the right questions, listen deeply, uncover what the customer really needs, and help them find a solution that creates genuine long-term value.
That’s the foundation of every sales training workshop Jason Cooper delivers.
Who these workshops are for
Jason’s sales training workshops are designed for:
• Sales teams of all sizes, from small businesses to enterprises
• Sales managers who want to upskill their team and themselves
• Business development and account management professionals
• Customer service teams who need to convert enquiries into sales
• Entrepreneurs and founders developing their sales process from scratch
Organisations that have attended Jason’s workshops include Google, IBM, KPMG, Deloitte, EI Travel Group, Dublin Business School, HSE, VHI, ISME, and many more.
What makes Jason’s workshops different
These are not theory-heavy lectures or generic slide decks. Every session is:
• Tailored to your team and your business — your clients, your sales process, your specific challenges
• Practical and interactive — participants practise what they learn through role plays, group exercises, and real-world scenarios
• Grounded in science — Jason combines sales psychology, neuroscience, and behavioural coaching techniques to create sessions that produce real, lasting change
• CPD-accredited — all workshops are approved by the CPD Certification Service, adding professional development value for attendees
Formats available
Half-day intensive workshops — ideal for focused skill-building on a specific topic (e.g. objection handling, prospecting, closing techniques)
Full-day deep dives — a comprehensive session covering mindset, strategy, communication, and practical sales skills
Multi-session programmes — for organisations that want sustained transformation, team accountability, and measurable improvement over time
All workshops are available online via Zoom or in person across Dublin, Ireland, and the UK.
What participants learn
Jason’s workshops cover the skills and mindsets that drive real performance improvement:
• Understanding the buyer’s psychology and decision-making process
• How to use language, emotion, and storytelling to influence authentically
• Shifting from a product-focused to a value-focused sales approach
• Building trust and long-term client loyalty
• Handling objections with composure and credibility
• Prospecting and pipeline management habits that stick
• Personal brand and positioning — how to become the trusted expert in your field
• Mindset tools for resilience, motivation, and performance under pressure
What clients say
“He has a progressive and interactive approach, which our staff find novel and makes them think differently from traditional sales. It has definitely given more energy and focus to our sales staff.” — Keith McDonnell, CEO, EI Travel Group
“The session received strong uptake at IBM. The feedback was that the talk was informative, engaging and thought-provoking. I would recommend Jason to any company looking for a strong business and sales trainer.” — Jeff Moran, Sales & Communications Trainer, IBM Digital Sales European HQ.
Book your workshop
Ready to elevate your team’s sales performance? Contact Jason to discuss your organisation’s goals and request a tailored proposal.
[Enquire Now] [Download Media Pack]
