In the world of sales, leadership, and business ownership, we often focus on numbers — KPIs, targets, conversions.

But here’s what I’ve learned:
If you’re not tracking your energy, your values, and your focus, you’re missing the real performance data.

Journaling gives you a moment to pause — to reflect before you react. It’s where you align your intentions with your actions. And more importantly, it’s where you recalibrate your mindset each day, on your own terms.

My Daily Practice: Simple but Strategic

I don’t journal for hours. This is a 5 to 10-minute reset at the start and end of my day. Here’s how I break it down:

Morning Questions (Start with Intention)

• What does success look like today?
• What kind of energy do I want to bring to my calls, meetings, or presentations?
• What’s the one thing I must accomplish — no matter what?
• Who do I want to support or connect with today?

Evening Reflections (End with Clarity)

• What did I do well today?
• What challenged me — and what did I learn from it?
• Did I honour my priorities and values?
• What do I need to let go of so I can show up better tomorrow?

Some days it’s a sentence. Other days it flows. The key isn’t how much you write — it’s how real you’re willing to be.

The Hidden Benefits of Daily Journaling

This simple habit has had a profound ripple effect:

✅ Clearer Thinking – I make better decisions when I take time to reflect.
✅ Greater Focus – It helps me filter the noise and focus on what matters most.
✅ Improved Performance – When I write down my top priorities, I’m far more likely to achieve them.
✅ Stronger Relationships – By reflecting on conversations, I show up more intentionally for the people around me.

And when I don’t journal? I feel it. I lose that edge, that clarity, that grounded sense of direction.

For Sales Professionals and Business Leaders — This Is Essential

Whether you're closing deals, running a team, or building your own business, you need space to think, reset, and re-centre.

Journaling helps you lead yourself before you lead others.

I often say this in my workshops:
“If you can give just 5 minutes to yourself each day, you’ll change the way you show up for everyone else.”

This isn’t a ‘nice to have’ — it’s become a core part of my performance toolkit.

Want to Try It?

Here’s a simple template you can start using right away:

Morning:

• What am I committed to achieving today?
• How do I want to feel throughout the day?
• What will I focus on, no matter what?

Evening:

• What went well today?
• What do I want to improve tomorrow?
• What am I proud of?

It’s not about being perfect. It’s about being present.

Final Thought

Before your next big pitch, team huddle, or boardroom conversation — take five minutes to check in with you.

Because high performance doesn’t start with action. It starts with awareness.

And that awareness?
It begins with a pen, a page, and the willingness to ask yourself better questions.

Stay consistent. Stay curious. And keep journaling.

Warm regards,
Jason Cooper
Sales Relationship Coach | High Performance Trainer
“Helping you think differently so you can sell more, connect deeper, and live better.”