I had a fascinating conversation with my friend Ed Soo Hoo last year about deepening sales relationships and what it means to clients.

I always appreciate our conversations and it always gives me a deeper understanding of things. We came up with some insights on relationship-building I would like to share with you.

When it comes to sales, lasting connections come from deeper waters than mere likeability. Let's build a fortress of trust, not just a fleeting smile. Here are some ideas for building meaningful, long-lasting relationships with your clients:

✅Empathy as your superpower, Step into your client's shoes, actively listen to their needs, concerns, and goals, and ask questions that spark thought and show genuine understanding.

✅Trust is earned, not assumed, Be a trusted advisor, not just a product pusher. Conduct thorough research, understand their pain points, and offer tailored solutions. Become their knowledge bank.

✅Expertise speaks volumes, Don't rely on superficial charm. Possess deep product knowledge and industry expertise. Be the resource they can rely on.

✅Strategy fuels connection, Co-create strategies with your client, and guide them with insights and a vision for success. Remember, their perspective matters most.
✅Build bridges, not walls, Encourage open communication and feedback. Be transparent and proactive, addressing concerns before they arise. Mutual respect paves the path to trust.

✅Bonus building blocks
- Authenticity wins hearts: Be your genuine self. Vulnerability and sincerity foster deeper connections.
- Reliability is the cornerstone: Follow through on promises. Consistent action builds trust.
- Positive energy is contagious: Enthusiasm is infectious. It fosters engagement and builds trust.

It's important to remember that good communication goes both ways. Encouraging open and honest feedback is key to building a strong foundation for any relationship.

What are your best practices for building trust and credibility with clients?

How do you build your business or sales relationships?