The value-added sales process for simple. 

The value-added sales process for simple.

So what's the difference between keeping things simple and value-added?

The most successful businesses are those that find a way to keep things simple while adding value.

But how do you know if your company is on the right track? It all starts with discovering your true purpose to figure out what makes you unique.

  

A company of any size can fail, and a big part of your job is to make the person/client feel an emotional connection with you.

 
Here are some simple steps that can help?


We are all zoomed out and start to use the phone instead of hiding behind technology.

 
✅Keep your communication easy. Clarify your offer. If you can’t explain your solution or offer it to a six-year-old, then you don’t understand it yourself. So make sure you take the time and effort necessary so that it is simple for even the youngest consumers to absorb – easy as pie.

✅Know your product. It isn't easy to build trust, respect and credibility if you don't fully know your product or service. For this reason, as a salesperson, you must know your product inside out. Your odds of winning their business correlate to the number of times you make the customer repeat their story. Every repeat sends one of two messages to the prospect. 

✅Don’t be less than responsive, which means providing your prospect with the complete answers to their questions in the shortest time possible. Find ways to be more transparent and don’t make it difficult for the customer to extract the information they need.

✅Find the right tools to make your work count. Every single interaction you have with a prospect has to deliver value and give buyers the confidence to take the next step forward in their decision process. If it doesn’t, don’t do it. Wait until you have a plan to deliver value.
 

High Performance Blog

By Jason Cooper July 9, 2025
Five years ago, I hit ‘record’ for the very first time on The Global Sales Leader Podcast. I didn’t have a perfectly soundproof studio, a production team, or even a long-term plan—just a fire in my belly and a deep desire to have conversations that mattered. Now, entering the fifth year of hosting conversations with extraordinary business leaders, I’ve become even more selective—every episode must echo my core belief: dialogue, when done right, is a catalyst for change. Today, it’s a great honour and a pleasure to share that The Global Sales Leader Podcast has been listed in the Top 100 Best Business Leadership Podcasts on MillionPodcasts.com. That recognition isn’t just about me—it’s about the power of purposeful conversations, the loyal listeners who lean in, and the incredible guests who share not just knowledge, but wisdom. THREE KEY INSIGHTS People Buy Energy, Not Just Expertise In every conversation, I’ve learned that what resonates most isn’t jargon or perfectly structured advice—it’s human energy. That passion, vulnerability, and truth that comes through when a guest shares their “why” is what sticks. People buy people. Not titles. Relationship Capital is the New ROI From Philip Squire to Tom Ziglar, my guests often echo this: long-term trust outperforms short-term gains. Whether you're selling software or pitching a keynote, it's your ability to build relational equity—emotionally and intellectually—that defines your success trajectory. Podcasting Isn’t a Side Hustle—It’s a Relationship Accelerator Your voice in someone’s ears is intimacy at scale. Being part of someone’s commute, workout, or late-night work sprint is a privilege—and a responsibility. It’s how we build brand trust in a noisy world. ONE ACTIONABLE TIP Want to elevate your brand and build authentic authority? Don’t just get on podcasts—build relationships with hosts, producers, and booking agents. Start with the Top 100 Business Leadership Podcasts on MillionPodcasts.com. Reach out respectfully. Offer a perspective that serves their audience, not just your own agenda. Remember: Outreach that connects always outperforms outreach that pitches. SIGN-OFF As always, thank you for listening, sharing, and evolving with me. Whether you’re in sales, leadership, or just passionate about personal growth, I’m here to help you show up as your best self—strategically and sincerely. 🎧 Listen to the latest episodes: YouTube: https://lnkd.in/eeUh8JNb iTunes: https://bit.ly/4dSE5p3 Let’s keep building purpose-driven conversations that lead to performance-driven results. — Jason #LeadershipPodcast #SalesLeadership #HighPerformanceMindset #PurposeDrivenConversations #GlobalSalesLeader
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