High Performance is practicing what you preach and pushing your limits beyond your goals.
This is my recent 52k Ultra Marathon 32 miles across the Wicklow way Mountain terrain.
- On March 23rd 2024, I accomplished my second longer ultramarathon, which was a 52K or 32-mile trail run passing through the Wicklow Dublin Way on treacherous mountains.
I struggled through more than just willpower and trained for months, managing work and family commitments, to reach another milestone in my life.
Throughout my journey, I faced doubts, fears, and obstacles, but I persevered. I practiced, put in the work, and focused on my end goal. That day, I felt accomplished in a way I had never felt before.
Weather conditions, such as torrential snow and fierce winds, threatened to derail my hopes, but with unwavering determination and a clear purpose, I was there not to win, but only to finish.
Beyond personal victory, the race was dedicated to my father, battling cancer. I ran to share his struggle, inspire him, and prove that even in adversity, we can rise above. Also, to inspire my kids and colleagues that anything you set your mind to can be achieved.
This philosophy translates directly to the professional world. As a salesperson or businessman, resilience is crucial. It's about staying focused on goals despite setbacks, picking yourself up after tough calls, and pushing forward with renewed drive.
✅As a result of my experience in building resilience and achieving audacious goals, here are 5 things I learned.
✅Be courageous, embrace challenges that ignite your passion, and push yourself beyond your comfort zone!
✅Consistency is key. Persistence pays off. Never give up, no matter what. Show up every single day, no matter what.
Embrace Obstacles: Obstacles are inevitable. View them as opportunities to learn and grow.
✅The strength to keep going is in your vision, guided by your perseverance in the face of adversity.
✅Develop an intrinsic vision, a "why" that fuels your actions and sustains you in the face of hardship.
Through my new Training and coaching programs, I help individuals and teams unlock their full potential in sales leadership, personal development, and overcoming challenges.
My goal is to empower others to perform at their best.
Remember, age is just a number. The only limits exist in our minds.
It is the little steps that will lead to the big journey, obstacles and all. Follow your passions with unwavering resilience! One of my personal goals, and I will pursue many more professional ones as well.
Hopefully, this journey inspires you to dream big and reach for the stars. Anything can be accomplished if you give it your best shot.
High Performance Blog
Jason Cooper ran his first 100K ultra-marathon. Here's what pushing past physical limits revealed about resilience, grit, and high performance in business
After 5 years and a Top 100 Leadership Podcast ranking, Jason Cooper shares why purposeful conversations are your most powerful branding tool in 2025
Journaling isn't just for self-help — it's a proven tool for sales leaders. Jason Cooper explains how daily reflection drives focus, clarity & performance.
Sales scripts can make you sound robotic and kill genuine connection. Jason Cooper explains why scripts fail and what to do instead to close more deals
The top 1% don’t chase success in bursts. They build it in layers—daily, weekly, monthly—through small, repeatable actions that align with their values and goals.
They stay committed when it’s hard.
They don’t wait to feel ready.
They act anyway.
We talk about the use of humor to humanize the whole selling process. We talk about building trust and resilience. We talk about a little bit of neuroscience as it pertains to buyers and sellers. Jason does a little bit of research and work in that category. Those following us closely know I guested on Jason's podcast, The Global Sales Leader Podcast, which was super fun. We’re looking forward to continuing the conversation on the show.
Every individual processes information differently based on their past experiences, personal biases, and cognitive associations. This means how we frame our message significantly impacts how it is received.
These are essential elements of modern sales success, and they often begin with self-awareness and deliberate communication.
Connecting your passion to your purpose, and there are many things you can do to follow a process. Psychology believes a strong purpose is crucial for personal fulfilment and professional success. It is the foundation for intrinsic motivation, resilience, and performance, whether in sales
Maximizing the ROI of Sales Training: A Guide for Sales Trainers and Consultants
