High Performance is practicing what you preach and pushing your limits beyond your goals.

High performance and achieving your skills process

This is my recent 52k Ultra Marathon 32 miles across the Wicklow way Mountain terrain.


  • On March 23rd 2024, I accomplished my second longer ultramarathon, which was a 52K or 32-mile trail run passing through the Wicklow Dublin Way on treacherous mountains.

    I struggled through more than just willpower and trained for months, managing work and family commitments, to reach another milestone in my life.

    Throughout my journey, I faced doubts, fears, and obstacles, but I persevered. I practiced, put in the work, and focused on my end goal. That day, I felt accomplished in a way I had never felt before.

    Weather conditions, such as torrential snow and fierce winds, threatened to derail my hopes, but with unwavering determination and a clear purpose, I was there not to win, but only to finish.

    Beyond personal victory, the race was dedicated to my father, battling cancer. I ran to share his struggle, inspire him, and prove that even in adversity, we can rise above. Also, to inspire my kids and colleagues that anything you set your mind to can be achieved.

    This philosophy translates directly to the professional world. As a salesperson or businessman, resilience is crucial. It's about staying focused on goals despite setbacks, picking yourself up after tough calls, and pushing forward with renewed drive.

    ✅As a result of my experience in building resilience and achieving audacious goals, here are 5 things I learned.

    ✅Be courageous, embrace challenges that ignite your passion, and push yourself beyond your comfort zone!
    ✅Consistency is key. Persistence pays off. Never give up, no matter what. Show up every single day, no matter what.
    Embrace Obstacles: Obstacles are inevitable. View them as opportunities to learn and grow.
    ✅The strength to keep going is in your vision, guided by your perseverance in the face of adversity.
    ✅Develop an intrinsic vision, a "why" that fuels your actions and sustains you in the face of hardship.

    Through my new Training and coaching programs, I help individuals and teams unlock their full potential in sales leadership, personal development, and overcoming challenges.

    My goal is to empower others to perform at their best.
    Remember, age is just a number. The only limits exist in our minds.

    It is the little steps that will lead to the big journey, obstacles and all. Follow your passions with unwavering resilience! One of my personal goals, and I will pursue many more professional ones as well.

    Hopefully, this journey inspires you to dream big and reach for the stars. Anything can be accomplished if you give it your best shot.



High Performance Blog

By Jason Cooper July 9, 2025
Five years ago, I hit ‘record’ for the very first time on The Global Sales Leader Podcast. I didn’t have a perfectly soundproof studio, a production team, or even a long-term plan—just a fire in my belly and a deep desire to have conversations that mattered. Now, entering the fifth year of hosting conversations with extraordinary business leaders, I’ve become even more selective—every episode must echo my core belief: dialogue, when done right, is a catalyst for change. Today, it’s a great honour and a pleasure to share that The Global Sales Leader Podcast has been listed in the Top 100 Best Business Leadership Podcasts on MillionPodcasts.com. That recognition isn’t just about me—it’s about the power of purposeful conversations, the loyal listeners who lean in, and the incredible guests who share not just knowledge, but wisdom. THREE KEY INSIGHTS People Buy Energy, Not Just Expertise In every conversation, I’ve learned that what resonates most isn’t jargon or perfectly structured advice—it’s human energy. That passion, vulnerability, and truth that comes through when a guest shares their “why” is what sticks. People buy people. Not titles. Relationship Capital is the New ROI From Philip Squire to Tom Ziglar, my guests often echo this: long-term trust outperforms short-term gains. Whether you're selling software or pitching a keynote, it's your ability to build relational equity—emotionally and intellectually—that defines your success trajectory. Podcasting Isn’t a Side Hustle—It’s a Relationship Accelerator Your voice in someone’s ears is intimacy at scale. Being part of someone’s commute, workout, or late-night work sprint is a privilege—and a responsibility. It’s how we build brand trust in a noisy world. ONE ACTIONABLE TIP Want to elevate your brand and build authentic authority? Don’t just get on podcasts—build relationships with hosts, producers, and booking agents. Start with the Top 100 Business Leadership Podcasts on MillionPodcasts.com. Reach out respectfully. Offer a perspective that serves their audience, not just your own agenda. Remember: Outreach that connects always outperforms outreach that pitches. SIGN-OFF As always, thank you for listening, sharing, and evolving with me. Whether you’re in sales, leadership, or just passionate about personal growth, I’m here to help you show up as your best self—strategically and sincerely. 🎧 Listen to the latest episodes: YouTube: https://lnkd.in/eeUh8JNb iTunes: https://bit.ly/4dSE5p3 Let’s keep building purpose-driven conversations that lead to performance-driven results. — Jason #LeadershipPodcast #SalesLeadership #HighPerformanceMindset #PurposeDrivenConversations #GlobalSalesLeader
A tree with a sign that says beliefs on it
By Jason Cooper May 26, 2025
Why Journaling Matters (Especially in Sales & Leadership): How does this help our sales leaders and focus
Why are your sales scripts hurting you
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sales scripts are good for you but sometimes you can sound wooden
The top 1% don’t pursue success sporadically; they cultivate it systematically—daily, weekly.
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The top 1% don’t chase success in bursts. They build it in layers—daily, weekly, monthly—through small, repeatable actions that align with their values and goals. They stay committed when it’s hard. They don’t wait to feel ready. They act anyway.
It’s all about people skills. Everything we do in sales, regardless of the methodology we use
By Jason Cooper March 13, 2025
We talk about the use of humor to humanize the whole selling process. We talk about building trust and resilience. We talk about a little bit of neuroscience as it pertains to buyers and sellers. Jason does a little bit of research and work in that category. Those following us closely know I guested on Jason's podcast, The Global Sales Leader Podcast, which was super fun. We’re looking forward to continuing the conversation on the show.
The Structure of the Brain and Communication in Sales: Creating Meaning in Sales Conversations
By Jason Cooper March 12, 2025
Every individual processes information differently based on their past experiences, personal biases, and cognitive associations. This means how we frame our message significantly impacts how it is received.​
Phrases to Avoid in Sales Conversations
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These are essential elements of modern sales success, and they often begin with self-awareness and deliberate communication.
Purpose shapes goals and aligns success with a clear sense of direction. Jason Cooper Training
By Jason Cooper January 8, 2025
Connecting your passion to your purpose, and there are many things you can do to follow a process. Psychology believes a strong purpose is crucial for personal fulfilment and professional success. It is the foundation for intrinsic motivation, resilience, and performance, whether in sales
By Jason Cooper November 11, 2024
Maximizing the ROI of Sales Training: A Guide for Sales Trainers and Consultants
By Jason Cooper October 16, 2024
The Power of Feedback. Lessons from Running a Mountain Marathon for High-Performance Insights.