My interview on the Business Eye radio show on
Dublin South FM 93.9 with Justin Caffrey and Claire Harriton. I was speaking about my time in sales and marketing over the last 20 years and what I had learnt from my experience in the UK and in Ireland. This leads me to change my field of expertise from selling to training, sales coaching and mind coaching and why I got into this area.

Having had a wonderful younger experience from listing to my mun teach yoga at a younger age and seeing how she could mesmerize her students while meditating in a yoga position in the dark focusing on a candle. This has to lead me today to present and train people to be there better selves and to learn how to understand verbal and none verbal body language patterns whilst building rapport and deep questioning techniques.

Contact jcooper@jasoncooper.ie for more details .

High Performance Blog

The top 1% don’t pursue success sporadically; they cultivate it systematically—daily, weekly.

What the Top 1% of High Performers Actually Do Differently

By Jason Cooper • April 3, 2025
The top 1% don’t chase success in bursts. They build it in layers—daily, weekly, monthly—through small, repeatable actions that align with their values and goals. They stay committed when it’s hard. They don’t wait to feel ready. They act anyway.
It’s all about people skills. Everything we do in sales, regardless of the methodology we use

Build Trust, Connect With Clients, And Boost Your Sales

By Jason Cooper • March 13, 2025
We talk about the use of humor to humanize the whole selling process. We talk about building trust and resilience. We talk about a little bit of neuroscience as it pertains to buyers and sellers. Jason does a little bit of research and work in that category. Those following us closely know I guested on Jason's podcast, The Global Sales Leader Podcast, which was super fun. We’re looking forward to continuing the conversation on the show.
The Structure of the Brain and Communication in Sales: Creating Meaning in Sales Conversations

Brain Based Communication in Sales. How to Build Trusted Relatiuonships with Clients

By Jason Cooper • March 12, 2025
Every individual processes information differently based on their past experiences, personal biases, and cognitive associations. This means how we frame our message significantly impacts how it is received.​
Phrases to Avoid in Sales Conversations

Phrases to Avoid in Sales Conversations

By Jason Cooper • January 28, 2025
These are essential elements of modern sales success, and they often begin with self-awareness and deliberate communication.
Purpose shapes goals and aligns success with a clear sense of direction. Jason Cooper Training

Psychology believes a strong sense of purpose is crucial for personal fulfilment and professional success. It is the foundation for intrinsic motivation, resilience, and performance, whether in sales

By Jason Cooper • January 8, 2025
Connecting your passion to your purpose, and there are many things you can do to follow a process. Psychology believes a strong purpose is crucial for personal fulfilment and professional success. It is the foundation for intrinsic motivation, resilience, and performance, whether in sales

Maximizing the ROI of Sales Training A Guide for Sales Trainers and Consultants

By Jason Cooper • November 11, 2024
Maximizing the ROI of Sales Training: A Guide for Sales Trainers and Consultants

The Power of Feedback. Lessons from Running a Mountain Marathon for High-Performance Insights.

By Jason Cooper • October 16, 2024
The Power of Feedback. Lessons from Running a Mountain Marathon for High-Performance Insights.
Your Brand Matters: High-Performance Sales Training & Coaching at Deloitte Ireland

Your personal brand is everything High performance sales training and coaching

By Jason Cooper • October 1, 2024
Your Brand Matters: High-Performance Sales Training & Coaching Personal branding and coaching delivery

Succeeding in Business and Sales Relationships: Why It's So Important

By Jason Cooper • September 18, 2024
Succeeding in Business and Sales Relationships: Why It's So Important

Mastering Non-Verbal Communication for Sales Success

By Jason Cooper • August 30, 2024
Mastering Non-Verbal Communication for Sales Success
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